Created and managed regular email campaigns that significantly exceeded industry standards for engagement while boosting event ticket sales.

Developed and monitored seasonal marketing budgets, strategically optimizing spending to improve return on investment.

Compiled and tracked multiple key performance indicators weekly, enhancing marketing efficiency and reducing customer acquisition costs.

Created and directed all marketing materials including print and digital with Adobe Creative Suite.

Wrote and edited copy for numerous marketing materials across multiple platforms, substantially increasing brand recognition.

Developed and executed targeted social media campaigns using audience segmentation tools to tailor content and maximize engagement.

Supervised a team of interns, improving productivity and reducing project turnaround time.

Coordinated media planning for numerous productions annually, expanding audience reach through strategic pre- and post-show marketing.

Managed daily website content updates, driving increased organic traffic and improved user engagement.

Utilized CRM software to analyze customer records and generate actionable insights that improved attendance for targeted demographics..