Creative Direction
Creative Direction
Hipp Cinema Rebrand
Led a strategic rebranding initiative for Hipp Cinema, collaborating with a graphic designer to develop a nostalgic 80's VHS-inspired visual identity. The project successfully captured the retro aesthetic while maintaining contemporary appeal, resulting in a distinctive and memorable brand presence that resonated with both longtime patrons and new audiences.
Brand Guide
Digital Advertising
Instagram Monthly Schedule
Print Advertising
Merchandise
Poster (24 x 36 in)
TV Monitor Monthly Schedule
Press Photography
Conceptualizing and directing distinctive photo shoots that capture the concept of theatrical productions while creating compelling marketing assets. Each carefully composed image tells a visual story that intrigues audiences and communicates the unique atmosphere and themes of the play, balancing artistic integrity with commercial appeal.
Photographed by Michael A. Eaddy.
Every Brilliant Thing
Ebenezer Scrooge’s Big Gainesville Christmas Show
A Christmas Carol
Perfect Arrangement
The Complete Works of William Shakespeare Abridged Revised Again
What The Constitution Means to Me
Morning After Grace
TV Commercials
Conceptualizing and directing engaging video narratives that translate theatrical productions into compelling 30-second stories. Each commercial captures the essence of its play through distinctive visual language, mood, and pacing—whether highlighting the suspenseful moments of a thriller, the emotional depth of a drama, or the vibrant energy of a musical comedy
A Christmas Carol and Ebenzer Scrooge’s Big Gainesville Christmas Show
Perfect Arrangement
The Complete Works of William Shakespeare Abridged Revised Again
What The Constitution Means to Me and Every Brilliant Thing